60: Kim Speed on A SIX FIGURE BRAND – How to Be Seen, Heard, and Recognized to Attract Loyal Raving Fans.
A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
– Kim Speed
A SIX FIGURE BRAND – How to Be Seen, Heard, and Recognized to Attract Loyal Raving Fans with Kim Speed
On Today’s Podcast
This week I sit down with Kim Speed. In 2009, Kim started her own business, Purple Moon Creative, Brand and Marketing Boutique, where she shares her brand expertise and business knowledge with growing entrepreneurs. Kim helps them create successful companies turning their knowledge, skills, and talents into income while making an impact.
But before Kim became an entrepreneur, Kim worked as a graphic designer, art director, and creative director during her years in the corporate world and has worked with clients from around the globe, including Coca-Cola, TD Bank, Ford, and Molson Coors.
It was never Kim’s dream to start her own business. That happened by accident after her company downsized and laid her off. If it weren’t for that opportunity, she would never have started her entrepreneurial journey. Once Kim removed her corporate blinders, she knew she no longer wanted to return to a full-time job. Kim had a taste of life with her family and decided to never again miss another school concert or track day for meetings.
But who knew the courage it took to be an entrepreneur? With her experience and connections, Kim thought that starting a small business would be a much simpler journey. She was learning that becoming a business owner is one of the bravest things anyone could do. After going through the struggles and fears of leaving the comfort of a steady paying job, learning (sometimes the hard way) how to develop and maintain a business that supports your life and your dreams. Kim became the one-person show, doing everything from business development, production team, tech support, admin, and the cleaning service. There was so much more to running a company, taking care of clients while maintaining life with your family. As she continued to learn and grow with the help of coaches and mentors, her business started to become profitable. Success came when Kim finally allowed herself to let go of the employee mentality and put her hand up to ask for help.
That is why Kim is so passionate about helping budding, and building entrepreneurs create businesses that become profitable without giving up the other things that bring joy to your life.
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