Overcoming MediocrityEMPOWERED WOMEN
Terri Lynn Yanke
Terri Lynn Yanke has been doing events her whole life without even realizing it. She did not make it official until 2018, when she launched her company Eventful Advantage LLC with the tag line “Create Experiences not Just Events”. Now known as the Biz Event Wizard + Experience Visionary, her focus is to help her clients get the results they want with the right attendee experiences that will create income, whether the event is in-person, virtual, or hybrid. Prior to having her own company, Terri Lynn earned a BBA in Marketing and Management and an MBA in Marketing. She climbed the corporate ladder in retail/wholesale, with over 20 years as an apparel executive for several well-known companies. From managing buyers to selecting the right merchandise for stores to managing designers and merchandisers to creating product lines and bringing them to market, she used events to build her business. Her career gave her the opportunity to live in many different places and travel the world. She utilizes these experiences and her strong business foundation to make her events stand out and to help her clients achieve better results than they ever thought possible. Pulling people together is something Terri Lynn loves to do and she has a history of being successful at it. In addition to her events business, she is the Managing Director of eWomenNetwork-Madison, where she started a chapter after finding out that Madison did not have one. She produces and facilitates two events per month, while building this community. Terri Lynn wants to educate business owners about the power of events to grow their income in the quickest way possible and the experiences that need to be created to do so. She enjoys speaking to different groups and sharing best practices to have the most successful events possible.
Think Bigger! Find Your Purpose, Live with Passion and Experience Everything
Terri Lynn’s story shares her path to finding her purpose that led her to start her business. She overcame hurtful childhood experiences that shaped her, to have strength and confidence to not be afraid to think bigger. She did not know how many times throughout life she would need to draw upon this. Her love of living life with passion and experiencing everything, led her without even knowing it herself to what her purpose really is. She encourages people and her clients, to not be afraid to think bigger, find their purpose, live with passion and experience everything.