Overcoming MediocrityEPIC WOMEN
Mara has spent most of her more than 25-year career helping companies and executives establish thought leadership positions within their industries. Currently, she is the VP of Global Insights for ManpowerGroup, one of the world’s leading talent advisory and solutions companies. The firm employs more than 30,000 people in 75 countries who are focused on transforming the world of work. She previously led global thought leadership for The Adecco Group prior to joining ManpowerGroup.
Mara also directed strategic marketing and communications at Cognizant’s Center for the Future of Work. Mara founded and oversaw Emerge Public Relations, where she provided marketing, public relations, and strategic counsel to many Global 1000 organizations. Prior to Emerge PR, she spent nine years at The Horn Group, a Silicon Valley PR powerhouse, rising to General Partner in charge of the firm’s Boston office.
Prior to joining The Horn Group, Mara handled PR at Borland Software Corp. – the PC software firm co-founded by maverick entrepreneur Philippe Khan. She has also overseen strategic partnerships with many organizations, including The World Economic Forum, TED, The Nantucket Project, and Thinkers50, among others. She earned a Bachelor of Arts in Communications with a Minor in Journalism from Stephen F. Austin University.
Leaning In or Falling Out? We Need a New Playbook for Women and Work
It’s been a decade since Sheryl Sandberg wrote her manifesto, LEAN In: Women, Work, and the Will to Lead. Are women still Leaning In or Falling Out? Consider the pandemic and the number of women who fell out of the workforce and those that made the choice to not come back to full-time work due to continued challenges with childcare, eldercare, and flexibility needed to manage their work and personal lives. Women today need a new playbook for managing the complexities and inequities that still persist.