Overcoming MediocrityEMPOWERED WOMEN
At the tender age of 17, Lindsey Oaks informed her parents that she would be moving 500 miles away to pursue a career competing horses as a professional upon graduation from school. She did this even though she’d never competed in a regulation competition! Over the next decade, Lindsey would repeatedly learn how to become an entrepreneur the hard way. She did make it, establishing herself as a competitor on the world stage and as a top-tier horse trainer and coach to aspiring equestrians. During a stint working in the racehorse industry, Lindsey convinced her boss to buy her an “expensive camera” to provide owners of young racehorses with nice photographs of their future stars in training. She quickly found, however, that she had no idea how to work this fancy equipment! A crash course in photography, and a few years later, Lindsey launched a photography business creating branding images specifically for entrepreneurs. Right away, Lindsey saw that many of the starving artists, creative freelancers, and brilliant speakers hiring her, had no idea how to seize their own personal brand’s marketing power. Realizing that her unique experience as a coach provided her with the opportunity to help others reach their potential, she began assisting them in developing clear, cohesive messaging across platforms.
Lindsey now lives in the Chicago suburbs with her favorite model: her dog Leroy. She spends her time teaching “horse-crazy kids” (and adults) to communicate effectively with 1000 lb. animals who don’t speak English and creating strategies for coaches, consultants, and influencers to communicate with the world. Her clients describe her as a coffee-addicted, high-energy smarty pants, who tells stories to teach lessons.
To learn personal branding tips like “How to: Embrace the Camera, for Camera-Shy Businesswomen” and “How to: Be Friends with Google,” visit Lindsey at: www.LindseyOaks.com.
Dreams Carried on Horseback
At the tender age of 17, Lindsey Oaks informed her parents that she would be moving 500 miles away to pursue a career competing horses as a professional upon graduation from school. The crazy part? She’d never competed in a regulation competition. Lindsey’s is the unlikely story of a kid from South Georgia, who, together with her equine partner “Taylor,” climbed the ranks to compete on the world stage and the real-world lessons they learned along the way. These were lessons that Lindsey would one day use as a framework to help others project their voice into the world.