Overcoming Mediocrity - Volume VIIVICTORIOUS WOMEN
Prior to her web design career, Cathy earned her B.A. in Photojournalism at Columbia College in Chicago. She worked her way through school as a Word Processor at AT&T Bell Laboratories. She had become disenchanted with her new career choice and burned out on her camera by the time she graduated. It was her work at Bell Labs, however, that taught her about the World Wide Web and how to write code to make web pages.
In 1999, Cathy was laid off from Bell Labs and began her website career working for a “dot-com” firm, designing and developing websites.
In 2002, she set out on her own as a freelancer, and eventually incorporated Sirvatka Creative Services. She was also an adjunct faculty member at the College of DuPage in Glen Ellyn, Illinois for 12 years, teaching web design courses.
Cathy carries almost two decades of knowledge of the website industry and enjoys sharing that knowledge with others. She enjoys educating her clients as much or as little as they want, understanding that not everyone wants to know “how the sausage is made.”
I’m Not Creative. Oh Wait… Yes I Am!
Cathy’s story shares her struggle with believing she is not creative and yet wanting to be. Through childhood and college experiences, she compared herself to others, never feeling as though she measured up. Cathy overcame those beliefs as she looked at her life and the facts that unfolded before her. Over time, she grew into a deeper understanding of what creativity is. Many people don’t believe they are creative, because they can’t paint or design; but everyone brings their unique vision to everyday situations. She encourages people to pay attention to decisions they make and problems they solve, and observe how they used creativity to do it.