Listen To My Latest Podcast Episode:

OM96: Sara Goggin Young | Empower Your Life with the Power to Believe

Listen To My Latest Podcast Episode:OM96: Sara Goggin Young | Empower Your Life with the Power to Believe

5: Michele Mere on Take The Risks or Get A Job

There is an opportunity in what looks like a disaster right now.

– Michele Mere

Does the thought of having to give up your business because you aren’t making the money you need to keep you up at night? Do you look at other entrepreneurs and wonder why it looks so easy for them and it seems so hard for you? You are not alone. The good news is that creating a successful business is NOT impossible.

Michele Mere is going to share with us a few simple shifts she applied in her consulting business that took it from $0 to $500,000 in under four years.

Meet Michele Mere

Michele Mere is a decisive, driven, and committed entrepreneur who helps successful business owners expand, duplicate, or sell their companies and make big profits using her business valuation and consulting skills. Michele’s business expertise has been highlighted during her speeches at Harvard and on NBC, CBS, Fox, Entrepreneur.com, and Forbes.com. She is a Stevie Award-winning business consultant, best-selling author, and the Founder of Decisive Minds. She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank called demanding their $1.5 million and knows how it feels to sign the contract to sell her company for $9 million.

Show Notes

Can you share your incredible journey with the audience today?

Life has been, is still, and probably will be till the day I die, about business, about entrepreneurship, about creating your own life and your existence. So I was born into a family that had kids to guarantee they had employees. We had a grocery store, a mobile home park, a trucking company, and a laundromat. I mean, if we thought we could make a dime, we did it. The school bus dropped me off at the grocery store in the afternoon because I went to work after school. I thought everybody did that and I found out later they didn’t. And I think that is what began my love of business and entrepreneurs. Learning at the knees of my father and my grandfather and watching them negotiate and sell and treat people the way people should be treated.

In 2007 we had the opportunity to sell our trucking company and our grocery store. My entire family retired. Everyone retired when we sold those two companies. I found myself on the couch every day asking, who is Michele? What am I going to do? I did a couple of things. I started a company flipping houses, and that was a lot of fun. And then the credit stuff happened in 2009, and that fell apart. I was surfing the internet one day. I don’t know how I ended up on this site. And I end up on this thing that’s talking about how to build businesses and the online world and all this kind of stuff. And I go to a marketing seminar in California about building businesses. It’s just one little tweak. I had never done it online. I had no clue what to do there.

I started Decisive Minds in January of 2010. And I just thought I was going to build this online business. I was never going to speak. I wasn’t going to network. I wasn’t going to leave my house. Because I’m an extreme introvert. What I found out at the end of 2010 was that that doesn’t necessarily work. I spent a bunch of money and made none. In January 2011, I had to sit at my father’s table, this man, this entrepreneur who helped me to understand who I am, and tell him that I didn’t quite make any money with all this time I spent in this business. And I’ll never forget this. He said I don’t think that’s a viable company. I think you should stop doing that. We need to look for something else for you. I turned on a dime. And within the next 18 months, I was doing six figures. That was the thing that lit my fire.

And that’s really why I started this business. I started Decisive Minds, because of everything I have been through in my life. I’ll never forget the day the bank called and said, hey, we want our $1.5 million back. So I’ve been through the trenches in all the businesses that we’ve had, and including Decisive Minds, and come out the other side on many of them. I’ve done it all when it comes to business. I think I bring a unique perspective to the business consulting world because of my experience in the past.

Can you share some of your tips with our audience today and share a little bit about what you think 2021 is going to look like?

I had a magazine reach out to me not too long ago and ask me this exact question – what do you see is going to be different in the world in 2021 for entrepreneurs. And first, I want to say, I hope that people take the time to look for the opportunity, and don’t just fall back into old habits. What I see different in 2021 is what we’re experiencing right now, which is, it’s going to be way more virtual. It doesn’t matter what kind of business you’re running right now. You’re realizing maybe I don’t need to have everyone in one office. Maybe I can have a more virtual team or let my employees work from home.

My business, Decisive Minds, as a consulting business from day one, I set it up as a virtual company, because almost none of my clients are in the same town as me. So we did most of our consulting through Zoom activities, and then a couple of times a year we come together in person. I think that that’s going to just kind of become the new norm, the new mainstream opportunity.

The second thing is that there’s a lot of business owners who do things because that’s the way they’ve always been done. Challenge the status quo. You don’t need to do it just because it’s always been that way. I think that what we see in 2021 moving forward is it’s going to be a more virtual world. For those of you who need to start to make those changes, start to embrace and move forward in that and don’t just go back to doing everything the way it used to be done.

You’re a master content creator, but you still had to make some shifts you mentioned. So tell us a little bit about that.

I had to make some changes. I seriously went after getting seen and getting known and getting heard and putting out a lot of content. I sucked it up and went to networking events, and did all those things that I did not want to do.

I was invited by the director for eWomen in Houston to talk about my book which I turned into an e-book. I walked into that event terrified. I gave a 15-minute talk. My first ever real talk in this world. And 20 women handed me a check for $100 apiece. I walked out with $2,000 in my pocket. I called my coach and said, okay, I can do this. How do I make this bigger? That was my first real win.

Then I came out and I just got it. I had to be seen. That first year, I made a lot of videos. Not a single one of them has my face on it. I knew at that point I had to shift. That people have to engage with me and that they need to see me. So in relationship, there’s voice, they hear you. That’s one level of relationship. They see you. That’s another level of relationship. They meet you in person. That’s a different level of relationship.

The shift for me has been that I built a really big business. Decisive Minds got huge. And then I went, oh wait, this isn’t really what I want. All of a sudden, I woke up one day and didn’t want to do all of this. And so 2019 was a rough year health-wise for me. And things started to kind of slow down. And then who knew 2020 would look like it does, right? But here’s what I realized, this is the opportunity for me to shift into something that’s the other thing I love.

I have a degree in accounting, I love the numbers, the reason I can help you build your business is that I understand all of that. My dad told me when I was really little, he’s like, look, you don’t have to become an accountant. But you should go get an accounting degree. Because when you understand the numbers, you can build any business you want. So that’s one of the things I do with all of my clients is to make them pay attention to their numbers. I realized I should be speaking on those topics and building that. What you will more than likely see from me in 2021 is a virtual bookkeeping service tied into a training type of scenario around this whole conversation of if you’re failing, and we look at the numbers, what can we do differently? What can we see different? Where is the issue coming from?

Key Takeaways

You are a master of content creation. Can you share some tips on that?

  • #1 – Consistency is the key to success in content marketing and creating content. You say you’re going to put out a blog three times a week. You do that every week for a long time. Guess what you have? You end up with 1,000 blog posts on your site like me. Use content in multiple ways. When I create something, how can I use it five times?
  • #2 – Partner with others. You do not have to be the creator of the content to get value from the content. Bring in people who are going to share great content with your community.
  • #3 – I don’t necessarily write my own stuff. I use PLR, which is private label rights content. So I have writers who write things that I purchased from them and can put my name on which I might modify slightly. When I hire someone to write things for me, and they give it to me, I barely change anything. It’s more important that I was being consistent and putting out great content. Until I tell them that it’s not really me writing it. No one knows.

Mentioned in This Episode

Michelle is offering a course called 28 Days to Grow Your List.  It’s 12 videos with each of the videos on a different topic.

FREE GIFT LINK: 28DayListBuild.com

Website: DecisiveMinds.com

Access Our Free Gift Vault

Subscribe, Rate, & Review, on Apple Podcasts

Have you subscribed to our podcast yet?
If not, I encourage you to do that today so you don't miss a single episode. We have a great line-up of future guests planned, and if you're not subscribed, there's a good chance you'll miss out on their Ninja Tips & Gifts.

Click here to subscribe on iTunes! www.OvercomingMediocrity.org/iTunes

Now, if you're feeling extra loving, I'd be very grateful if you left us a review over on iTunes, too. Those reviews go way beyond fanning the flames of our egos, they help other people find our podcast. (They're also fun for me to go in and read.) Just click here to review, select "Ratings and Reviews" and "Write a Review," and let me know what your favorite part of the podcast is.

This podcast will also be distributed to Google Play, Stitcher, Spotify, Breaker, Overcast, PocketCasts, RadioPublic, and YouTube.

We invite you to be a guest on our show.
If you have a story to share, along with a ninja tip or two, and would like to be a guest, apply here.

Read the incredible stories of a few of our guests.
Last but not least, don't forget to pick up one of our Overcoming Mediocrity Books on Amazon.  👍

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4: Jen Coffel on Speak your way to over 100k

I believe speaking is the best leveraged marketing strategy that we could use to grow our business. And I highly recommend it to everybody. – Jen Coffel

Mind-set comes before skill-set! Explore 17 powerful business-building principles with Jen Coffel. Includes Video Coaching, Printable Materials, Activities, and a Printable Workbook PDF that will empower you to build your belief and your bottom line results.

Meet Jen Coffel

Jen Coffel is CEO of Engaging Speakers, a successful business coach, a best-selling author with four books, and a philanthropist. She has been featured on Inc.com, ABC News, and the Chicago Tribune. Jen has been mentored by speaking icons like Jack Canfield, Nick Vujicic, and Sandra Yancey, and has spoken on stage to over 10,000 people.

With two decades of business experience, Jen built her first 4 businesses to 6 figures each, all in under a year and all in different industries. She has now helped over a thousand entrepreneurs build their businesses with many reaching 6-figure and 7-figure revenue.

In her previous career, she developed the largest team in Illinois for a billion-dollar direct sales company, personally generating over $25 million in sales and raising over $1 million in donations for non-profits. But she is most proud of founding her own international non-profit “Handing Hope” which brings comfort and smiles to children battling cancer in twelve states and three countries around the world.

Show Notes

Share with our audience a little bit about who you are.

It’s been a fun 20-year journey in being an entrepreneur. And I know that there’s a lot to share as far as the backstory but, my background is an occupational therapist by degree. My first business was teaching people with disabilities how to drive. And so I started a private practice back in 1999. It was an awesome business because I got to do what I love to do, which is give people freedom.

I tried for six years to have kids. And so once we finally had kids, I wanted to be home with them. So I sold my business. I thought that what I sold it for would be enough money to get me through that time. My first baby was adopted, and after like five months into having her we got pregnant with twins through IVF. And then the next year we got pregnant by surprise. All these children came and you know, adoption is expensive, IVF is expensive, kids are expensive. So I went through all the money that I had sold the practice for and was broke. I realized if I didn’t do something, to be able to get us out of that financial situation, we were just going to be sunk because my husband was also an occupational therapist, and he didn’t get any bonuses or things like that. I had to find a way and I didn’t want to go back to working at a business outside of the house. So I started a network marketing business.

In that business, I discovered my love for teaching people about business. I treated my network marketing business like a traditional business in terms of picking a target market and having marketing strategies and focusing on sharing it with friends and family and that sort of thing. I had a lot of success with that business. I built it to the largest in the state of Illinois and won their Presidents Club trips multiple times and had a lot of fun with it.

In that process, I discovered my love for teaching women how to build businesses and so that led me to start a coaching business. I built four businesses at six figures in less than 12 months, all in different industries. And there was a methodology that one of my coaches brought up to me. I was able to, with time, really take a reflected look at what was I doing. How am I doing that and then get it out into a way that I could teach it and so since then I’ve taught it to many people and the results have been amazing.

Please share your story about the first time you spoke, and then now, what you’re able to do when you get in front of an audience. It’s just an incredible journey. So why don’t you share with the audience a little bit about how that first experience was?

In my first experiences with speaking, I remember the front row and looking at specifically one man because he started snoring. And he was in the front row, and I’m sharing and speaking and he’s falling asleep. But I remember thinking at that moment I have a lot to learn about this speaking thing. I started learning more about how to do speaking, but it’s funny when I look back at where I started, and now running an organization that is teaching other entrepreneurs how to use speaking and using that so much in my businesses. When I look back at all my businesses that I’ve had such growth with, it’s really speaking that has been the primary strategy. All of them have resulted in the growth that I’ve experienced and the success I’ve had. And so I believe it’s the best-leveraged marketing strategy that we could use to grow our business. And I highly recommend it to everybody.

There’s so much more to speaking than getting paid on the front end, it’s getting paid on the back end and just giving people a free something or other so you can then help them which could lead to more business. Please share about that whole process.

It is a powerful process. What you’re talking about is a keynote in which you get paid to speak. It’s like a company will hire you to come in and do a keynote and pay you for that. I would say the average professional speaker is probably making 5 to 10 thousand dollars, on average. Of course, there are lots of people that make way more than that. But I would say when you look at the bell curve, that’s what you can expect.

When you look at the way that you can use speaking to grow a business, you have to have a strategically designed signature talk. I call a signature talk, a talk that’s designed around your core business that highlights your expertise in a classy way and attracts your ideal clients. It does become a revenue-generating machine.

And so if that’s something that interests you, the first step to being able to do that would be to know what your core genius is. You want to build your core business around your core genius. Your core profits should be focused on what you’re good at. When I say core genius, what I mean by that is whatever your job is.

If things are feeling hard, if your business is feeling hard, if you’re wanting to go into the speaking, and that’s feeling hard that element that is missing. You’re not super connected to what your core genius is because everything isn’t quite working well.

There is a lot to sequencing and understanding what is needed to build a successful business around your core genius. I’m not saying that you don’t need support in that, because I would highly recommend that because it’s a lot faster path. That’s the first place I would be asking myself, do I know what my core genius is? Is that clear to me? And if not, I would start there. If you’re interested in speaking or just building your business in general, I would encourage any listener to start looking at that.

Where does one go to get into the speaking world?

We talked about core genius and getting your core message. What is it that you know? What problems do you solve? What results do you bring that’s all wrapped up in your 30-second introduction. I think it’s harder to speak for 30 seconds than it is for 30 minutes. You want to get your core message clear and know the headaches that you solve and the results that you bring in. And that is the first step.

The next step is learning that framework of how do I then take that and put it into a talk? How is it different than a keynote? I know there’s a tendency to want to be very informational. Like when we are going to go out and speak about our service, or our product, or our business, we want to get into a lot of processes. I always encourage people not to focus on it. Yes, you can be educational, but do that inside a story because stories inspire. And stories are what connect emotionally to people. So if you’re going to go out and start speaking, you want to learn how to tell a story because your signature talk should be 50% of it.

So learning how to tell a story, you need to have a character. You might be the character, or when you’re doing your signature talk, and you’re maybe making one of your powerful principal points, it could be a client story. That’s what I recommend using because that’s what’s going to highlight your expertise in a classy way. In that way, you’re not promoting yourself, but the listeners are being inspired by your expertise by hearing the story of how you’ve transformed a client’s life.

Key Takeaways

Jen’s 6 stages of sharing a story

Stage 1 – Set the stage. Think about what you want when somebody is hearing you tell the story to be able to envision what it was like. What was normal? And what were things like?

Stage 2 – What changed? Everything was normal. And then something occurred. And what was it that occurred, what changed?

Stage 3 – What caused the change? What was the trigger that caused that change?

Stage 4 – Fight the dragon. That’s where the struggle occurs. That’s a really interesting part of the story.

Stage 5 – Who did you have to become, who did the character have to become as a result of the fight, the challenge.

Stage 6 – What’s the new normal?

That’s what you want to take people on in terms of a journey, of a story, and learning how to tell your personal story in that way.

Jen’s story framework

#1 – Working title. This is the overall umbrella results that you bring.

#2 – Identify your origin story, personal story.

#3 – Share who your talk is for. This talk is for you if…whatever the struggles are or the headaches that you solve.

#4 – What are they going to learn in your talk? What are the results that they’re going to receive?

#5 – Share three powerful principles. Each of those principles are things that your ideal client would need to know, believe, do or have, in order to get the ultimate result that you bring.

#6 – Do a review of your points.

#7 – Make an offer or a gift for everybody in the room that would be potentially an ideal client now or in the future.

#8 – End with an offer to have a session with you. Give a limited number. Don’t say how long it is. Name a session which is tied to the result that you bring.

#9 – Close. Closing story or a quote or something.

Mentioned in This Episode

I have devoured a book by Jack Canfield called, “The Success Principles.” There are 67 principles in his book. I have identified 17 principles out of the 67 that I feel have been the founding principles that have helped me to be successful in the businesses that I’ve had. I recorded a video for each one of those principles and have application questions and a digital workbook.

Jen’s Free Gift

Instant Belief Builder On-Demand Course

FREE GIFT LINK

Engaging Speaker’s Website: https://engagingspeakers.com/

Jen’s Website: https://jencoffel.com/

Access Our Free Gift Vault

Subscribe, Rate, & Review, on Apple Podcasts

Have you subscribed to our podcast yet?
If not, I encourage you to do that today so you don't miss a single episode. We have a great line-up of future guests planned, and if you're not subscribed, there's a good chance you'll miss out on their Ninja Tips & Gifts.

Click here to subscribe on iTunes! www.OvercomingMediocrity.org/iTunes

Now, if you're feeling extra loving, I'd be very grateful if you left us a review over on iTunes, too. Those reviews go way beyond fanning the flames of our egos, they help other people find our podcast. (They're also fun for me to go in and read.) Just click here to review, select "Ratings and Reviews" and "Write a Review," and let me know what your favorite part of the podcast is.

This podcast will also be distributed to Google Play, Stitcher, Spotify, Breaker, Overcast, PocketCasts, RadioPublic, and YouTube.

We invite you to be a guest on our show.
If you have a story to share, along with a ninja tip or two, and would like to be a guest, apply here.

Read the incredible stories of a few of our guests.
Last but not least, don't forget to pick up one of our Overcoming Mediocrity Books on Amazon.  👍

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1: Bob Burg on The Go-Giver Way

Money is the echo of value. – Bob Burg

In the premiere episode, I interview Bob Burg who discusses how to give exceptional value to enjoy extraordinary results.

Meet Bob Burg

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 975,000 copies and it has been translated into 29 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

Show Notes

I was very lucky in being born to a couple of great parents who just set a wonderful example. I wouldn’t have thought of the word go-giver. I mean, that’s pretty much what I saw. These are two people who are always adding value in their own unique ways to the lives of other people. So I got to see that. I got into sales because I started as a broadcaster first I did sports, radio, and then television news. I was not really particularly good at it. I could read the news. And it wasn’t long before I saw that really wasn’t going to be what I what my calling was. So I like to say I graduated into sales.

I came across a couple of books on sales. One was by Zig Ziglar. And the other was by Tom Hopkins, two of the legendary sales teachers. I’d come home after work. And I was reading and I was highlighting and note taking an underlying and dog-earring and practicing and drilling and rehearsing and blah, blah, blah. Within a few weeks, my sales began to go through the roof. And the reason was, now I had a methodology, I had a system down to do something that I previously didn’t know how to do.

I define a system is simply the process of predictably, achieving a goal based on a logical and specific set of how-to principles, the key being predictability, if it’s been proven that by doing A, you’ll get the desired result of B, well, all you need to do is A and continue to do A and continue to do A and eventually you’ll get the desired result of B. So I started really getting into sales. And of course, a big part of sales is personal development. We have to build ourselves inside we build ourselves here and here. I was having fun. I mean, I really enjoyed it.

The five laws, the laws of Value, Compensation, Influence, Authenticity, and Receptivity, are all based around a specific premise. And that is that shifting your focus, from getting to giving. When we say giving in this context, we simply mean constantly and consistently providing immense value to others and understanding that doing so is not only a more pleasant way of conducting business, it’s the most financially profitable way as well.

Key Takeaways

  • Value: Your true worth, in the business sense, is determined by how much more you give in value than you take in payment.
  • Compensation: Your income is determined by how many people you serve, and how well you serve them.
  • Influence: Your influence is determined by how abundantly you place other people’s interests first.
  • Authenticity: The most valuable gift you have to offer is yourself.
  • Receptivity: The key to effective giving, is to stay open.

Mentioned in This Episode

Access Our Free Gift Vault

Subscribe, Rate, & Review, on Apple Podcasts

Have you subscribed to our podcast yet?
If not, I encourage you to do that today so you don't miss a single episode. We have a great line-up of future guests planned, and if you're not subscribed, there's a good chance you'll miss out on their Ninja Tips & Gifts.

Click here to subscribe on iTunes! www.OvercomingMediocrity.org/iTunes

Now, if you're feeling extra loving, I'd be very grateful if you left us a review over on iTunes, too. Those reviews go way beyond fanning the flames of our egos, they help other people find our podcast. (They're also fun for me to go in and read.) Just click here to review, select "Ratings and Reviews" and "Write a Review," and let me know what your favorite part of the podcast is.

This podcast will also be distributed to Google Play, Stitcher, Spotify, Breaker, Overcast, PocketCasts, RadioPublic, and YouTube.

We invite you to be a guest on our show.
If you have a story to share, along with a ninja tip or two, and would like to be a guest, apply here.

Read the incredible stories of a few of our guests.
Last but not least, don't forget to pick up one of our Overcoming Mediocrity Books on Amazon.  👍

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