I am happy to share that YOUR BOOKS WILL BE SHIPPING OUT TO YOU TODAY along with any ordered bookmarks and postcards. Yahoo!!! Those of you who are local, can pick them up from my house any time this week after Wednesday. Please coordinate this pickup with Jesica@ourdpwn.com.

CONGRATULATIONS!!!

This email is going to contain some very important details and links for you to use, so please TAKE A MOMENT to save it somewhere before you get distracted or move on to another project. (A dilemma I know only too well. ?) It is also posted on our website blog.

AMAZON BEST-SELLER PROMO

We have to be very strategic in the timing of this promotion, so that we are successful in our efforts to make it to a #1 ranking. With our Results 360 Business Summit right around the corner, it makes sense to schedule the promo to start on the exact day of the event, May 4, 2018. This way the attendees can also participate in this effort which will help with download totals and also bring increased awareness for the authors who will be attending the event. We did this in the past and it also worked great to expedite our results so that we achieved #1 early in the very first day.

(If any of you want to attend the Results 360 Business Summit to maximize this visibility opportunity, here is a discount registration link to save $20 https://results360summit.eventbrite.com?discount=OM20Save We will have an Overcoming Mediocrity table for you to sign books as well as mentioning your book throughout the day. The discount can also be used for an EXPO table to promote your business. Early bird pricing ends next FRIDAY 4/13/18)

We will have our last Author Zoom call on April 17th @ 5:30 Central Time to go over the Amazon Best Seller Campaign in detail. Along with the Amazon Promo, we will also be going over additional ways you should be leveraging this opportunity so you don’t want to miss this VERY IMPORTANT CALL. Mark your calendars NOW so that you will attend. Don’t worry, we will be providing you everything you need to schedule your social media posts with easy copy and paste links, but it will be helpful to be on the call so that you can ask questions and learn about what the other authors are doing. Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/491564797

WHAT DO YOU DO IN THE MEANTIME?

We are using the Author Resource page on our Overcoming Mediocrity website to house all of your promotional images. https://overcomingmediocrity.org/author-resources/ When we achieve “Best Seller” status, we will also include them there.

Promo Widgets – The Platinum Authors get a special promo widget to highlight their new “Published Author” status. They will get two images, one with and one without the “Best Seller” emblem. If any Gold authors want this perk, here is the order form. https://overcomingmediocrity.org/wp-content/uploads/2018/01/Widget-Order-Form.jpg

FACEBOOK PROFILE AUTHOR STATUS
Here are the directions to post your new author status on your Facebook Profile:

  • Go to your personal profile and click “Update Info”
  • Go to Life Events and “Add a Life Event”
  • Go to Work and Education and choose Publish a Book
  • Add the book details.
    • Title: Overcoming Mediocrity Volume VI – Influential Women
    • Description: Overcoming Mediocrity is a project, developed by Christie Ruffino and the Dynamic Professional Women’s Network, Inc., intended to provide women with a platform to share their stories of encouragement, inspiration and prosperity. This sixth book in the series is a unique collection of stories from influential women who have overcome great odds to create their own lives of significance. These stories are meant to inspire and encourage women to realize their true potential. Learn more at www.OvercomingMediocrity.org
  • Then go to your Timeline Review and highlight this post.
  • Easy Peesy!

LINKEDIN PROFILE AUTHOR STATUS
Here are the directions to post your new author status on your LinkedIn Profile:

  • Go to your personal profile and chose “edit”. Scroll down to Publications and click “Add publication”
  • Add the book details:
    1. Title: Overcoming Mediocrity Volume VI – Influential Women
    2. Publisher: DPWN Publishing
    3. Pub Date: 3/13/18 (Which is the day we loaded the files to Amazon)
    4. Pub URL: Use your website if you are selling your book there, otherwise use https://www.amazon.com/Overcoming-Mediocrity-Influential-Women-6/dp/1939794129/ref=sr_1_1?ie=UTF8&qid=1522682301&sr=8-1&keywords=vi+-+influential+womens
    5. Authors: Shannon Ferraby, Lynn O’Dowd, Jackie Schwabe, Kate Waller, Barbara Beckley, Jeanne Lyons, Michelle Kim, Sally Nauss, Melissa McSherry, Sharmila Wijeyakumar, Sharon Wilson, Maryellen Klang, Stephanie Kurokawa, Luanne Newman, Freda McGhee and Brenda Schmid.
    6. Description: Overcoming Mediocrity is a project, developed by Christie Ruffino and the Dynamic Professional Women’s Network, Inc., intended to provide women with a platform to share their stories of encouragement, inspiration and prosperity. This sixth book in the series is a unique collection of stories from influential women who have overcome great odds to create their own lives of significance. These stories are meant to inspire and encourage women to realize their true potential. Learn more at OvercomingMediocrity.org
  • Save

 

Miscellaneous Details

  • The books have a retail price of $19.95. You can sell your books for however much you choose, but I caution you to not discount them unless you have a specific strategy. Your book has value and you should not need to offer discounts because you are valuable. Some authors are donating a portion of their sales to a charity which is a great strategy.
  • If you do decide to discount any books, that can only be done in person. DO NOT FOR ANY REASON discount your books on line at any time. This is not fair to the other authors and is a direct violation of your author agreement.
  • CONGRATULATIONS to the ladies who pre-sold your books and have immediate deliveries and revenues. SMART!
  • Your E-book posted in the Author Resource page. https://overcomingmediocrity.org/author-resources You can sell this product online at whatever price you choose.

Press and Other Ideas

  • An Author Press Release is posted in the Author Resource page for you to customize and promote your new author status.
  • Three Media Pitch versions are posted in the Author Resource page for you to customize and utilize for your press releases.
  • Write about this project and your story in your blog.
  • Private Mastermind groups – Share with the women in your groups about your new author experience.

If you end up by needing more books, let me know ASAP. I should have a few extra. Once those are gone, we will have to place future orders with my Amazon’s CreateSpace account. I can let you know the costs at that time.

That is all for now.
Christie